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Marketing - General
Top Sellers this week:
1. The Tipping Point: How Little Things Can Make a Big Difference - By Malcolm Gladwell
2. Purple Cow: Transform Your Business by Being Remarkable - By Seth Godin
3. Influence: Science and Practice (4th Edition) - By Robert B. Cialdini
4. Free Prize Inside: The Next Big Marketing Idea - By Seth Godin, Penguin USA Portfolio
5. Trading Up: The New American Luxury - By Michael Silverstein, Neil Fiske
6. The Product Manager's Handbook : The Complete Product Management Resource - By Linda Gorchels
7. Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity - By David A. Aaker
8. The Culting of Brands: When Customers Become True Believers - By Douglas Atkin
9. The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two - By Al Ries
10. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands - By Alina Wheeler, Alina R. Wheeler
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