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Advertising & Promotion
Top Sellers this week:
1. The Tipping Point: How Little Things Can Make a Big Difference - By Malcolm Gladwell
2. The 22 Immutable Laws of Branding - By Al Ries, Laura Ries
3. Lovemarks: The Future Beyond Brands - By Kevin Roberts, A. G. Lafley
4. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - By Marty Neumeier
5. The 33 Ruthless Rules of Local Advertising - By Michael Corbett
6. Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity - By David A. Aaker
7. The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two - By Al Ries
8. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands - By Alina Wheeler, Alina R. Wheeler
9. Positioning: The Battle for Your Mind - By Al Ries, Jack Trout
10. Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know - By Jeffrey Gitomer
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