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Trump: The Art of the Deal

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Trump: The Art of the Deal - By Donald J. Trump, Tony Schwartz (Mass Market Paperback, released 01 January, 1989)

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Manufacturer:  Warner Books
ISBN:  0446353256
ASIN: 
0446353256
SalesRank:  895

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Trump: The Art of the Deal
- By Donald J. Trump, Tony Schwartz

Rating: 4
Entertaining story of one of the luckiest guys around

First off, let me just say that The Art of the Deal is an immensely entertaining read, especially for anyone from New York. Trump is obviously an engaging character. So, as an embodiment of Trump's persona, this book is really good.
Donald Trump is certainly a skilled businessman. He offers a lot of advice that is hard to refute given that is seems to have worked quite well for him. Again, he is a real character and a surprisingly likable one at that - although the book seems heavily ghostwritten.
Trump summarizes his success as the result of hard work and a uniquely hard-driving personal style. While that may be true, his rise to success is really a story of some of the most phenomenal luck of anyone I have ever heard of. There are hundreds of real estate developers every bit as ruthless and intelligent as Trump and he fails to credit dumb luck for much of his success; he is, to use the cliche, a person who was spawned on the real estate equivalent of third base and tries to tell you that he's hit a home run every time he scores.
Although his name is still splattered everywhere, he is hardly the prophet that he portrays himself to be. As a construction manager, Trump is probably the greatest who has ever lived. The essential problem of Trump's business "empire" is that his extraordinary management skills, his social savvy, and his astute understanding of the tastes of the nouveaux riche belie a mediocre comprehension of the longer term principles of finance. Eager to build, build, build, it seems that Trump slept through a lot of business school as he seems to think the basic principle that states that a project is only as good as the terms on which it is financed does not apply to him. It is in this delusion of his own uniqueness that some of the more profoundly megalomaniacal elements of his character are visible amid the background of common swagger and bravado. It is funny that Donald Trump is considered by most people in New York as a brilliant businessman but a real jerk. In the end, he seems on a personal level to be similar to what he is on a business level: a man of considerable assets but also staggering debt.
I understand that he's got another book out called "How To Get Rich." May I humbly suggest that Donald Trump is NOT a good person on whom to model a business.

Rating: 5
A real American success story

"Art of the Deal" is a truly inspiring read. If you are interested in learning how others achieve their success, this is one of the best books to study. Although written in the late 80's, this is one book that will withstand the test of time.

Written in an autobiographical style, each chapter covers a major "deal" in the life of The Donald. The beginning chapters show how he was introduced to the world of real estate by his father, and how Donald Trump went from collecting rent in dangerous neighborhoods to building New York's finest luxury accomodations. Each of the deals is unique and has its own set of interesting contractual problems that Trump works out. Some of his most interesting works are the construction of the Trump Tower, buying casinos, and saving the troubled Wollman ice skating rink.

If you like big business, I definitely recommend "Art of the Deal." This book puts you in the front seat with Trump and allows you to view up close how he turns the pressures of negotiations, contracts, and local politics into an exciting game. You will also find this book interesting if you are familiar with downtown New York, as it has many references to famous areas and buildings.

Rating: 4
A good look inside the life of Trump

Other reviews have summed up the book nicely. So, short and to the point, I thought the book was a nice glimpse into the life of a successful businessman. Who doesn't want to be successful? Seeing his everyday life and how he handles people, obstacles, and situations allows the reader to form their own ideas on how to acheive success. I'm not talking just about financial or business success.
Some of the stories, I thought, were a little long winded, but I'd rather have long winded good stories rather than short stories making me long for more detail. Trump's got a neat story that many will find interesting.

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